I see that TV Licensing are so concerned about the public perception of a business that enforces payments that they are going to have their logo redesigned.
Hold on a minute is there a choice about who enforces payment?
No so rebranding would be a complete waste of money wouldn't it?
Not according to Richard Buchanon of the company Dave he says you need to make people feel good about paying the money. What utter crap, frankly Mr Buchanon I don't like paying up for TV sport, reality shows, soap opera and makeover shows but rebranding TV licensing won't make me feel any happier about coughing up for it.
Now what does the company Dave do?
Oh yes brand consultancy, now there is a surprise.
And who is going to pay for the rebranding?
Oh yeah its the licence payer and guess what Mr Buchanon I sure as hell ain't happy about that!













