Why do Marks and Spencer print a picture of potatoes on the front of a clear plastic bag of King Edwards?

Why not just print the word potatoes on the bag and let us look at the real spuds within, or could it be that the spuds in the bag are useually just not as nice as the overprinted spuds?

But on a more serious note I thought Marks were trying to prove that they were making an effort to be more eco-concious with their packaging, here's some advice guys, ditch the picture and you can avoid using so much ink. Over a long print run that adds up and it might save you a few bob too.

Another thing, why does so much supermarket stuff have a clear plastic tray and a card wrapper with the product info on it? You can see the stuff inside, I bought a tray of Spanish meats from Sainsbury that was complety enveloped in expensivly printed (full colour process including special metallic ink) cardboard. Well the meat was lovely, but the cardboard went straight in the recycling bin.

Here's an idea, either overprint the plastic with all the best before, salt and fat warnings etc or use a sticker. That way you don't need the cardboard part at all, cuts down on print production, distribution costs from printer to packager and means that although I have the same amout of domestic non recyclable rubbish as before the recycling guys have less stuff to take away from my house and process.

We could save a lot more carbon emissions if the supermarkets packaged things a bit less, but then Mr Broon would rather slap some more tax on something like travel than make a real contribution to climate change.