according to this weeks Marketing, Edinburgh Castle has reworked its identity. Pardon me for being pedantic, but its a fucking castle, that's its identity, not the drawing of a lion sitting on a rock that's a piece of branding.

Also in Marketing a new identity has been created for Shakespeare Country otherwise known as South Warwickshire. Surely that's the other way round.

Its no wonder people have problems with their own language is it

That's why I have rebranded my present place of residence as:

Dick Turpin Widow Shelley roast county!

Ran the headline in the Evening Standard last night, imagine my disappointment when I discovered it wasn't a radioactive and rabid Pepe le Pew suffering from incontinence