OK everyone thinks (except the crowd in tiny smug spex and the managers who believed it was a great design because it cost so much) that the 2012 logo is a bit shit and yes if I were Matt Groening I'd be phoning my lawyer.

What to do, Well look at past sporting events and you see some funky little creature like Cobi the dog for the Barcelona Olympics or World Cup Willy for Mexico 1970. Not only memorable but also great for licensing everthing from toys to fag lighters(typically the Spanish sold Cobi lighters as smoking is so good for atheletes)which will help to offset the obscene cost of forcing universal sports coverage on the nation for god knows how many weeks.

My answer Bill the Olympic Badger and his wheelbarrow of sporting kittens, each one in a tiny sports kit: equestrian, track, martial arts, swimming and tennis, complete with tiny raquets, javelins and discuss. Oh and maybe an otter tacked up as a pony for the equestrian kitten to ride.

Well lets face it, it can't be any worse than what we have already.