by
Shipscook
@ 2007-08-30 - 14:08:07
Went out to get some lunch and saw one of those private ambulances. Printed large upon its side the slogan "Bringing Excellence to Life"
Er an ambulance? What complete Total Quality, Brand Reputation, Customer First bollocks I can only imagine the sort of fee they paid some bullshit merchant up west with tiny spex and a clear desk, to think of that degree of nonsense.
Over to the offices of Cook, Gravy, Tartarre and Tripe, corporate Image and Branding Consultants
Creative Director Cook opens the meeting "Good Morning everyone. Now we have a new client who is looking for an instantly recognisable branding identity for their vehicle fleet, may I introduce Esau Mecoming of Gullible Healthcare"
"Morning, would you like a latte and a croissant?" asks Account Manager Tripe remembering to add the cost to the final account as sundry items. "We have rocket, thrush and mayo or raddichio with smoked badger and garnish of grated puffin."
Cook adjusts his smug little glasses "What the client wants is an instantly recognisable identity for his vehilcle fleet so that" and making a quotation mark sign with his fingers "customers can recognise their vehicles for transfering patients between centres of clinical excellance."
"You mean the places formerly known as hospitals?" enquired Junior Account Director Tartarre.
"Precisely" said Cook "Lets throw some ideas into the melting pot, run them up the flagpole and see if it sticks."
"How about we put a flashing light on the top of the van, that makes them look important, just like the ones used by those chaps working with the local community, formerly known as the police."
"Brilliant Gravy, I like that"
"and a siren to tell everyone they are coming"
"Good"
"And we could paint the word ambulance on the side."
"Well I don't know about that, how many of today's movers and shakers know what that is? You are assuming a level of familiarity with out dated concepts like.."
"Calling railway customers passengers." jeered Tartarre
"Or not calling a shit burger bar or fried chicken shop a restaurant!" added Tripe, as the executives fell about laughing
"But then we could add the slogan 'Moving Sick People About' its what ambulances do isn't it?"
"Great!" added Esau Mecoming, "but can we call them customers instead of people?"
Exasperated Cook replied "I'm sorry the railways have already copyrighted the word customer for the people formerly known as passengers."
"Well that will have to do then, what's the damage Squire?"
"£80,000 plus expenses"
"Done" exit Mr Mecoming
"You have been" added Cook "Anyone for a caviarre, truffle and dolphin panini?"